Books
Twenty years, distilled.
One methodology per book. Written during the wins, the losses, and everything in between.
Book
The Service Machine
From Solo Expert to Scalable Business. The MACHINE methodology — for service founders stuck as the bottleneck in their own company.
Book
The Solopreneur Revolution
How Anyone Can Build a Startup in the AI Era. The BUILD methodology — for non-technical founders who want to ship real software alone.
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The next book lands in 2026.
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