Notes from
the trenches
Written while running the companies, not after.
Everything here comes out of a real engagement, a real mistake or a real week of work. No round-ups, no trend pieces, no takes on other people's news.
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Latest Roughly weekly
01
Founder Journey
Stop Selling to People Who Don't Have the Pain
Yesterday I spent 3 hours explaining my solution to someone who didn't even have the problem. Meanwhile, 3 other people got it in minutes and booked follow-up calls. Here's what I relearned the hard way.
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02
Founder Journey
I Was the Destroyer. Here's What It Cost Me.
I blocked 47 people last year. Destroyers. Critics who tear down without building. But here's what I haven't told you: I used to be one of them. For years, I was the smartest guy in the room—or so I thought. And it cost me millions.
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03
Founder Journey
The Block Button Is a Business Tool. Here's Why I Use It Without Guilt.
I block people. Regularly. And it's one of the best decisions I've made as an entrepreneur. Not people who disagree with me. I block the destroyers. And if you're building something in public, you should too.
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04
Founder Journey
I Almost Broke
I lost €250,000 in two years. Every penny I had saved over 15 years of consulting. Gone. Here's what happened—and what I built from the ashes.
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05
Founder Journey
Most Entrepreneurs Are Builders, Not Finishers. Here's How to Break the Curse.
I made millions. Kept almost nothing. Not because my ideas failed—they worked. I abandoned them the moment they started working. Here's the pattern that kept me poor for 20 years.
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