The Service Machine.
From Solo Expert to Scalable Business. The practical manual for Years 1–2 of building a service business that works without you.
- 1-2
Vision & Foundation
Diagnose the trap and build before you scale.
- 3-4
Network & Sales
Scale through certified partners and a sales machine.
- 5-6
Platform & Scale
Network effects, founder extraction, the long game.
- 7
Operating System
Meeting rhythms, metrics, and financial models.
25 chapters. 5 appendices. Built on a decade of real-world experience.
96% of service businesses never scale past the founder. This book is for the 4% that decide to.
What's Inside
The manual I wish someone had handed me.
After a decade running my own consulting firm — and then helping 50+ other service founders do the same — I kept seeing the same trap: brilliant operators stuck as the bottleneck in their own companies, working harder and harder for diminishing returns.
The Service Machine is the playbook for getting out. Seven parts covering Vision, Network, Sales, Platform, Scale, Operating System, and Founder Extraction. Each with frameworks, real case studies, and the uncomfortable truths nobody wants to say out loud.
Fit Check
Is this book for you?
<strong>Yes, if you're:</strong>
A consulting, agency, or services firm founder doing €500K–€5M/year.
The bottleneck — every deal, every delivery, every decision goes through you.
Tired of hiring, tired of pitching, and ready for a system.
<strong>Probably not, if you're:</strong>
A pre-revenue founder (read The Solopreneur Revolution instead).
A VC-backed SaaS founder (read The Unicorn Blueprint).
Looking for marketing tactics. This is an operating system, not a funnel.
Ready to get out of the bottleneck?
Early access subscribers get the pre-release drafts, chapter discussions, and a founders-only community.