The Block Button Is a Business Tool. Here's Why I Use It Without Guilt.

I block people. Regularly. And it's one of the best decisions I've made as an entrepreneur.

Not people who disagree with me. Not people who challenge my ideas. Not people who offer constructive criticism.

I block the destroyers.

And if you're building something in public, you should too.

The Price of Visibility

When you decide to build something, you make a choice most people never make: you put yourself out there.

You share your ideas. Your progress. Your failures. Your wins.

You stand up and say: "I'm building this. Here's what I believe. Here's what I'm doing."

That takes courage. Real courage.

Because the moment you become visible, you become a target.

I've been building in public for years. I've shared my frameworks, my methodology, my journey from losing €250,000 to building a platform solo with AI. I've documented the highs and the lows.

And I've learned something painful:

Some people don't want you to succeed.

Not because your success hurts them. Not because you've done anything wrong. But because your courage highlights their cowardice. Your action exposes their inaction.

And that makes them uncomfortable.

So they attack.

The Anatomy of a Destroyer

Let me be very clear about who I'm talking about.

I'm not talking about people who disagree with your approach. Those people are valuable. They sharpen your thinking. They catch blind spots. They make your ideas stronger.

I'm not talking about people who offer tough feedback. Those people are gifts. They tell you what others won't. They care enough to be honest.

I'm talking about a specific type of person:

The destroyer.

You know them when you see them:

• They don't engage with your ideas. They attack you personally.
• They don't offer alternatives. They just tear down.
• They don't want to understand. They want to diminish.
• They've never built anything themselves. But they're experts on why you'll fail.
• Their comments drip with contempt, not curiosity.

Yesterday, someone commented on my post about building FIKR Space: "700 tables? Call your devs. Maybe you are lucky and they come back 😀"

No question about my architecture. No curiosity about how it works. No constructive suggestion.

Just mockery from someone protecting their ego by attacking someone who's actually building.

For context: SAP runs on 90,000+ tables. We built 11 integrated products with 700. That's efficiency, not chaos.

But here's what I've learned:

You don't owe explanations to destroyers.

The Energy Equation

I believe in energy. Not in a vague, mystical way. In a very practical way.

Every interaction either adds to your energy or drains it.

The people who support you, challenge you constructively, celebrate your wins, and push you to be better? They add energy. They're fuel.

The destroyers? They're vampires. They suck energy from everything they touch.

And here's the thing about energy:

It's finite.

You only have so much attention, so much emotional bandwidth, so much creative fuel in a day.

Every minute you spend engaging with a destroyer is a minute you're not spending building. Every ounce of emotional energy you waste defending yourself against bad-faith attacks is energy you're not investing in your dream.

The math is simple:

Destroyer engagement = Energy drain = Less building = Slower progress = They win.

They don't even have to stop you. They just have to slow you down. Distract you. Make you doubt yourself. Make you spend your creative energy on defense instead of creation.

Don't let them.

Why We Hesitate to Block

I know why you haven't blocked them yet.

"Maybe I'm being too sensitive."
No. You're not. You're allowed to protect your mental space.

"What if they have a point?"
If they had a point, they'd make it constructively. Destroyers don't have points. They have poison.

"I don't want to seem weak or defensive."
Blocking isn't defensive. It's strategic. It's saying: "My energy is valuable, and you don't deserve access to it."

"What will people think?"
The people who matter will understand. The people who don't understand don't matter.

"Maybe I can change their mind."
You can't. You won't. That's not your job. Your job is to build, not to convert critics.

Here's what I had to learn the hard way:

You cannot build your dream and fight every battle. You have to choose.

The Block Button Is a Business Tool

I've reframed how I think about blocking.

It's not emotional. It's not petty. It's not weak.

It's a business decision.

When I block someone, I'm making a strategic choice:

• I'm protecting my mental energy for building.
• I'm removing a source of negative energy from my ecosystem.
• I'm curating my audience to people who actually want to engage.
• I'm sending a signal that my space has standards.

Think about it this way:

If someone walked into your office every day just to tell you your work was garbage, would you keep letting them in?

If someone showed up at your events just to heckle, would you keep giving them a seat?

If someone called your phone just to insult you, would you keep answering?

Of course not.

So why do we let these people have unlimited access to our digital spaces?

The block button is a door. Use it.

My Blocking Policy

Here's exactly how I decide who to block:

I don't block people who:

• Disagree with my ideas and explain why
• Offer criticism with suggestions
• Ask hard questions in good faith
• Challenge my thinking respectfully
• Share different perspectives or experiences

These people make me better. I welcome them. I engage with them. I learn from them.

I block people who:

• Attack personally instead of engaging with ideas
• Mock without substance
• Comment only to tear down, never to contribute
• Bring consistent negative energy
• Show zero interest in actual dialogue

One comment doesn't usually get you blocked. A pattern does.

But sometimes one comment is enough. When someone's first interaction is pure destruction, I don't wait for a second. Life's too short. My dream is too important.

What Blocking Actually Does

When you block a destroyer, something interesting happens:

You feel lighter.

That weight you didn't know you were carrying? It lifts. The mental bandwidth you were unconsciously dedicating to that person? It frees up.

Suddenly you have more energy for what matters.

And here's what else happens:

Nothing bad.

The destroyer doesn't gain power. They just lose access. They can scream into the void all they want. You won't hear it.

Your real followers don't disappear. Your actual community stays. The people who matter keep mattering.

The only thing that changes is the quality of energy in your space.

Protect Your Dream

Here's what I want you to understand:

Your dream was given to you. Not to them.

The vision you have. The thing you're building. The future you're creating.

That's yours.

It wasn't given to the person mocking you from their corporate cubicle. It wasn't given to the "expert" who's never shipped anything. It wasn't given to the destroyer who tears down what they could never build.

It was given to you.

And you have a responsibility to protect it. Not just from external threats. Not just from market challenges. Not just from technical problems. From energy vampires who want to drain your will to continue.

The Company You Keep

There's an old saying: You're the average of the five people you spend the most time with.

In the digital age, that extends to your online community. The comments you read. The interactions you have. The energy you absorb.

If your feed is full of destroyers, you'll start to internalize their doubt.

If your community is full of supporters, challengers, and builders, you'll rise to their level.

Curate ruthlessly.

Not to create an echo chamber. You still need people who disagree. You still need hard questions. You still need diverse perspectives. But you don't need poison.

A Final Word

If you're building something right now, I want you to hear this:

You're doing something brave.

Most people never try. Most people sit on the sidelines and comment on others. Most people protect their egos by never putting anything at risk.

You're different.

You're in the arena. You're taking shots. You're building.

And yes, the critics will come. The destroyers will find you. The energy vampires will try to feed.

Don't let them.

Block them. Remove them. Protect yourself.

Surround yourself with people who fuel your fire, not people who try to extinguish it.

Your dream is worth protecting.

And the block button?

It's not weakness.

It's wisdom.