Luis Goncalves

About me

Hi, I’m Luis Gonçalves. I am the co-author of Getting Value Out Of Agile Retrospectives along with my good friend Ben Linders. It has more than 25 000 copies distributed. In the book, we discuss the importance of Agile Retrospective.

I am the co-founder of Evolution4All and founder of ScrumMaster Growth. You can find some of my products here. I have been blogging here since 2012.

My Content

For years, I have had ScrumMasters write in and refer to me as their virtual coach. I finally decided to own that role and be intentional about it. My mission is to help ScrumMaster win at work and succeed with their organisations.

To that end, I write on ScrumMaster development, coaching, organisational change, and organisational transformation. On occasion, I write about stuff that doesn’t fit neatly into one of these categories.

Soon I am ramping up a weekly podcast called, “ScrumMaster Growth Podcast”. I will cover similar topics as those on the blog. You will be able to watch it on video or listen to it on audio.

My goal is to create insightful, relevant content that you can put to work in your professional life as ScrumMaster. If you consider yourself an achiever—someone who wants more out of your career—then this blog is for you.

I typically post once a week, occasionally more. To make sure you don’t miss my newest posts, you can subscribe via e-mail at the end of the page. It’s quick, easy, and you can unsubscribe at any time.

What I am Trying To Achieve

I have a vision, I want to build a business that allows companies to complete change the way how they operate. I am starting with two main pieces, ScrumMaster level and Executive Management level.

For ScrumMasters I am building an ecosystem that will allow them to become great professionals and the future of our companies, you can find more in the ScrumMaster Growth.

For Executive Management, I started a company together with my wife where I developed our own framework that will allow Executive Managers to transform their organisation, everything can be found in our website

My Family

I have been married to my wife, Veronika for almost 10 years. We have an awesome dog, Benny. We live in Munich, Germany.

Veronika and Benny


Get in touch

Contact Me

Don't take my word for it

What my customers say about me

Tiago Luchini

Luís is a creative, bold, intelligent and resourceful professional who can quickly impress in any team setup.
His eagerness to enhance not only the working environment but processes, solutions, products and services is simply inspiring.

Tiago Luchini Partner, Technology @ Work & Company
Krzysztof Adamczyk

Luis is a very enthusiastic and open-minded person. While working with our team as an agile coach, he brought a lot of expertise, positive energy and ideas.
He does not focus on the methodology itself, but on effectively helping the team to reach their goals and improve

Krzysztof Adamczyk Co-Founder, Vice President of the Board @
Christophe Broult

Luis is a business focused agilist. I have seen him leading the delivery of a product involving multiple teams located in different countries. His strong analytic capabilities enabled him to perform some root cause analysis so that others could resolve integration issues on a complex software stack. I recommend him as a passionate team enabler.

Christophe Broult Senior Software Engineer Test @ Shutterstock
Fred Williams

I met Luis at AgilePrague, and got the chance to talk with him about our shared concerns. Luis is articulate, intelligent, and passionate.
Luis has the courage to challenge conventional wisdom, using facts to back up his contrarian positions.
I’m looking forward to working with Luis in the future. I personally recommend Luis as a speaker, coach, and consultant.

Fred Williams Founder @ Open Learning Center